Fashion Street, Internetland
Three young women are walking towards each other.
From the left, she exudes cool, comfort and an urban-punk attitude. Although she’s got a tune stuck in her head, she’s moseying on by as if her boom-box bag were blasting.
From the right, two best friends, hang all over each other, laughing and smiling. Walking arm in arm as their mod-themed black attire is brightened by the specks of their carefully placed bright colors. Drinking and enjoying the night, they’re imagining fun futures beyond the horizon of their straight-cut bangs.
As the three near each other, clouds gather overhead and tumbleweed blows by. One swift roundhouse kick and the boom-box sportster (sport + hipster) takes out the two mod-goth drunks.
She didn’t like their style.
This is the idea behind the fashion frenzy showdown over at StreetClash where an international tournament has street-savvy fashionistas from across the globe duking it out with each other.
And, it turns out, Tel Aviv fashion kicks ass! We beat out Bucharest and Warsaw and are now headed for the semifinals against Copenhagen. Entering Israel’s finest ‘street walkers’ is Israeli blogger, Nimrod (25), a student in Tel Aviv. Inspired by other street fashion blogs from Japan to Helsinki, Nimrod decided to survey his own surroundings and photograph Israeli fashion in its everyday glamour.
ilook is all in Hebrew but the photographs are certainly universally understandable. Beneath each pic, Nimrod (and his staff of volunteers) interview the fashion-subject about what they’re wearing, where it’s from, and what their fashion philosophy is. The site is great fun even though I never seem to see any of these people when I go walking around in Tel Aviv…
Don’t forget to head over to Street Clash and vote!