Designist Dream

The New York Times recently called it, “A Sofa Dr. Suess Might Have Dreamed Up”. Apartment Therapy thought it resembled a “giant cheese” (in the golden yellow upholstery option). And it’s by no other than Israeli design legend Ron Arad. Labeled as Misfit, Ron Arad breaks couch convention with this six-part sectional, comprised of two ottomans, two middle seats and two corner pieces. Gone are the neatly pre-fab L-shaped sectionals that perfectly and conveniently fit into your every-den. Say goodbye to the perpendicular angles of your usual seating options. This unruly couch makes you want to move, slide and sink into conceptual and challenging furniture design.

Featured at the preeminent Milan furniture fair 15 years ago, Misfit was first designed by Ron Arad for high-end Italian furniture house
Moroso. The reason for the delay in its production? “I probably was a bit ahead of my time,” said Arad. But now Moroso feels the market is ready. So its 2008 and now Arad puts the Surreal back into interior design. So open up your unconscious and allow Arad to break away at your automated responses that are telling you to reject that which isn’t neutral, standard or purchased from a catalog or department store. Come on, let him in to your home (and mind) and have some real fun with design. I know I welcome Ron Arad into my home anytime - ‘cept he has a lot of Ikea to contend with.